I read this today and was a lil and then even further flabbergasted that only an emoticon was sufficient to explain my flabbergastedness. (Take that, spellchecker.)
I understand the marketing sell and how it can make investors happy, but from a player-perspective I really dislike it. I seldom see F2P done in a smart way. Mr. Syncaine will go on at great length about how awful it is and I’m in 100% agreement. When a small percentage of your player-base is paying for the service, it’s them you end up catering to, and it steers your game away from your player base.
Oh, CCP. I’d ask that you not do it, but clearly it’s too late.